Meet the CrossFit Coaches


With the right coaches and the right programming, CrossFit can be a life-changing experience. At FitFactory 247, you’ll have access to some of the most qualified professionals in the industry. Great training starts with great instruction. Meet that talented men and women who have the skills, education, and patience to make your fitness dreams a reality!

  • Taylor Johnson

    Owner/Head Coach

    Taylor is an owner and head coach at FitFactory 247. Starting at the tender age of 6, he’s led an active lifestyle that’s consisted of track, Olympic Weightlifting, and even bowling. In 2007, he began his career as a personal trainer where he worked with high school, collegiate, and professional athletes. A few years later, a friend introduced him to the CrossFit Games which immediately piqued his interest.

    Taylor started doing his own CrossFit workouts before joining forces with Jason to start their own affiliate. “As a coach, my main motivation for coming in the gym is to help our members reach their goals and be the healthiest they can be. I’m consistently inspired by their progress and drive. They always want to do more, so they can be more.”


    • CrossFit Level 1
    • CPR & AED/First Aid Certified
    • USA Weightlifting Sports Performance
  • Jason Layne


    Jason is an owner and head coach at FitFactory 247. He’s a lifetime athlete with competitive experience in basketball, baseball, and football, as well as combat sports such as wrestling, Brazilian Jiu-Jitsu, kickboxing, and mixed martial arts. After two traumatic injuries (ACL tears) Jason was forced to stop competing and shift his focus to sport specific coaching and personal training.

    “In 2008 I began working with general population clientele as well as amateur MMA athletes. By 2010, I was coaching mostly professional fighters and collegiate athletes at a premier sport specific training facility (HIIT Center).” Jason’s time there served as a gateway to CrossFit and Olympic Weightlifting. By 2012, he and Taylor Johnson had opened their own affiliate, and have been changing lives ever since!


    • ACE PT
    • CPR & AED Certified
    • USA Weightlifting Sports Performance
  • Clayton Ward


    Clayton has always been enthusiastic about athletics. In high school, he played football and ran track. Later, he began climbing, boxing, Olympic weightlifting, and anything else that could keep his attention. After graduating college, Clayton met Jason, one of the owners of FitFactory 247. “He convinced me to quit my office job and come work with him. We slowly transitioned to CrossFit because it was the right mix of functional fitness and competitive training.” Clayton is passionate about helping those who want to help themselves. He also believes in staying on top of the latest fitness trends and methods. Education is the key to success for both himself and his clients.


    • USA Weightlifting Sports Performance
  • Jacob Bortz


    Jacob is a coach at FitFactory 247 who specializes in weight loss and Olympic lifting. As a youth, he grew up competing in soccer, basketball, and tennis. When he first joined CrossFit, he had no idea what he was getting into. Yet he immediately fell in love with it. Training had become a release and escape from the daily grind. So much so, that he decided to make a career out of it.

    “I came to the realization that there were two things I was passionate about: helping people and doing CrossFit. So, I decided to take the necessary steps to get certified in USAW Sports Performance and started coaching.” Jacob aims to help people get fit, stay fit, and achieve their overall goals. “I love seeing my clients transform week-to-week. Their progress is what fuels my passion for coaching.”


    • USA Weightlifting Sports Performance
  • Brooke Deemer

    Intern Coach

    Brooke is an intern coach who’s always had a soft spot for weightlifting. At 12 years old, she started working out daily developing her own routines. She always had a desire to learn more and challenge herself in different ways. That curiosity is what eventually led her to CrossFit.

    “The coaches and programming pushed me to do things I never thought possible. I was and still am constantly surprised by how much personal growth CrossFit can bring to an individual.” Once an opportunity became available, Brooke joined the coaching staff at FitFactory 247. “There was no hesitation. The encouragement and professional advice I’ve received has been priceless. I just want to provide the same guidance and inspiration to others.”


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